ReLite — Image intelligence for sports & media

Players and long shadows seen from above a tennis court

A better broadcast.
For more of the game.

We’re building AI image technology to help more sports productions improve the picture, add context and create new possibilities within the broadcast.

Our work today focuses on picture enhancement and virtual graphics.

Picture enhancement

Sun, shade and changing conditions can divide a single frame. Explore two approaches to a more consistent picture.

OriginalEnhanced

Correction lifts darker regions of the picture, making action in the shadows easier to see.

OriginalEnhanced

Generative relighting explores a broader transformation of uneven light for replays, highlights and archives.

Virtual graphics

The broadcast image can carry more than the action. Place helpful graphics and advertising within the scene.

Strike zone

Prototype

Give viewers a reference for the pitch. This prototype places the strike zone in the broadcast view.

Virtual advertising

Explore advertising placements on surfaces already within the camera’s view.

Baseball scene with advertising on the stadium wall

The same scene without the advertising placement

Our ambition

Premium capabilities.
Within reach.

More sports deserve access to the image tools associated with the biggest broadcasts.

We’re exploring how AI can make those capabilities available to a wider range of productions—from a more consistent picture to graphics that understand the scene. Real-time workflows are part of that ambition.

Let’s shape what’s next.

We’re interested in conversations with broadcasters, production teams and technology partners. Tell us what would make a difference to your production.

dnz@reliteio.com

A better broadcast.For more of the game.